More than 1,800 visitors can move smoothly through the Georgia Aquarium's new AT&T Dolphin Tales exhibit, entering and leaving through the same set of doors. Their experience is not by accident though -- before the exhibit opened, logistics experts at the Georgia Institute of Technology carefully studied how guests would move and recommended ways to improve their experiences while minimizing congestion.

"We offered Georgia Aquarium leaders accurate predictions on how the new AT&T Dolphin Tales exhibit would impact guest flow within the aquarium and how to optimize the operations logistics, efficiency and show schedules for the new exhibit," said Eva K. Lee, a professor in the H. Milton Stewart School of Industrial and Systems Engineering at Georgia Tech.

The new 84,000-square-foot AT&T Dolphin Tales attraction, which opened in April 2011, includes a theater with performances of Atlantic Bottlenose dolphins in a Broadway-style production with live actors and trainers, all set to an orchestral soundtrack. The exhibit also features a lobby area where visitors can be face-to-face with the dolphins through a 25-foot viewing window.

"We knew that managing the flow of guests through the new AT&T Dolphin Tales exhibit was going to be more difficult than the other aquarium galleries because guests would be entering and exiting the exhibit through the same space," said Brian Davis, director of education and guest programs at the Georgia Aquarium. "The logistical predictions and recommendations Georgia Tech provided us were extremely accurate and enabled us to ensure an amazing guest experience while remaining fiscally responsible."

To provide recommendations to the Georgia Aquarium on how to optimize visitor flow through the new exhibit, Lee and Georgia Tech graduate student Chien-Hung Chen created RealOpt-ABM, a large-scale modeling and decision support software suite that could model guest movement through the entire aquarium.

With this software, the researchers predicted guest flow through the new exhibit and the impact of the new exhibit to surrounding areas and overall visitor flow. They were also able to determine the best strategies for show scheduling, resource allocation, space usage, and theater loading and unloading. RealOpt-ABM produced recommendations that were implemented for operations design of the new exhibit, according to Joe Handy, vice president of guest experience at the Georgia Aquarium.

"Effective strategies for managing guest flow are imperative for the successful operation of the aquarium and we trust Georgia Tech's logistics advice 100 percent," said Davis. "As the Georgia Aquarium continues to grow and expand, we will always look to Georgia Tech's expertise to maximize the experience for our guests."